Most projects are conceived of a well defined need or opportunity, perhaps for a client of another industry in need of expertise, or of and for a development house itself looking to expand their offerings. Typically, some details need to be solidified before proceeding. What exactly is the target audience, or in other words, who are the end users? As such, is the product’s . . .
Product management is becoming an increasingly popular role across both startups and enterprise companies, but it’s still difficult to define. That’s because it doesn’t fit any of the traditional roles you may already be familiar with: engineering, business strategy, design, or marketing.